ZARA, the globally renowned clothing brand and known address for fashion seekers, revealed a much darker side of their "corporate ethics", in response to one shopper's injury in one of their stores in Egypt.
On Friday 26 August 2011, Maha Fouad was injured in a ZARA store located in Maadi, Cairo, Egypt. Maha suffered a severe injury in her forehand, which was caused by a broken mirror in one of the store's fitting rooms.
ZARA didn't offer the expected apology or compensation to Maha who had to postpone her wedding because of the injury and who will have to undergo aesthetic surgery, to hide the scars the injury left on her hand.
Of course if this accident had occurred anywhere else in the world, the store would have had first aid kits, Maha would have received professional medical care on the spot, the store manager would have gotten fired, ZARA would have paid all medical fees of Maha's treatment (which didn't happen), and Maha would have been compensated heavily for her injury.
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